Marketing Manager at autoaid
I've been working as Marketing Manager at autoaid GmbH in Berlin since 2017, a start-up in the field of telematics, automotive diagnostic software and e-mobility. According to the positioning of the different product groups, I coordinate the marketing activities for both B2B and B2C target audiences. My tasks include a wide range of communication measures, performance analysis as well as campaign management.
EMBM at Freie Universität
In 2016, I completed the Executive Master of Business Marketing (EMBM) at Freie Universität Berlin, a program covering the marketing of complex services to business customers. In addition to the basics of B2B marketing and sales, the special characteristics of strategy, management and controlling were also highlighted. As my final thesis, I developed the marketing strategy for a start-up company in Berlin.
Trade Shows & Events
The preparation and implementation of event participations, especially at national and international B2B trade shows, are a central part of my job at autoaid. Among the most exciting appearances of our company are the booths and presentations at CES Las Vegas, VIVA Technology Paris, IAA Frankfurt and CIIF Shanghai.
Online Marketing
My main tasks at autoaid include creating and controlling the online marketing campaigns. I have in-depth knowledge and experience of the various campaign formats from Google, Facebook and LinkedIn. In addition, I coordinate the cooperation with external service providers regarding search engine optimization (SEO) and content creation.
Corporate Design
There is a close link between my current marketing job and my experience as a graphic designer regarding the visual development and maintenance of corporate design. I'm responsible for the internal and external design process, from marketing materials, website and online campaigns to the products themselves. These skills enable me to achieve a consistent and compelling corporate image.
